Over the years, the book has established a reputation as an essential primer for writers who want to self-publish their work successfully. All aspects of self-publishing are covered, including printing costs, distribution, and marketing considerations. A 2014 review in The Independent Publishing Magazine notes that the latest edition moves away from a publishing professional’s perspective and toward that of “an industry insider batting on the side” of the author who decides to self-publish. Levine offers detailed business insights into the differences between self-publishing and working with a traditional publisher, such as the ability to set one’s own retail price and calculating printing mark-ups. He also delves into the complex matters of royalty splits between authors and publishers and the marketing expectations of publishers in today’s Internet-driven marketplace.